BLACK LION VODKA 70CL

THE STORY BEHIND THE PACKAGING

Over the past 3 years, we have working hard on this project that we are extremely passionate about. With our love of adventure, we have created delicious vodka using some of the rarest ingredients. Our passion is not just poured into the bottle, we wanted our ethos and brand values to shine through the packaging. With this in mind, we’re delighted to share our Black Lion Vodka 70cl packaging and explain why we added certain elements.

After multiple meetings and drilling down on what our core values are, we started working on the Black Lion website and branding with the help of Riley and Thomas. This idea of buying with our eyes and being influenced by the brand’s story is so important when deciding on the packaging. Always putting your best foot forward is the key to success and has always been part of our mentality. Our packaging needed to reflect our desire for quality and we believe we’ve achieved this.

We believe that sustainability is the key to their farm’s success and survival. This concept gives us the opportunity to develop new ways to transform a waste product into a niche and innovative drink. With sustainability being a core brand value, we needed to reflect this in the packaging. This means reducing single-use plastics and instead opting for 100% recyclable cardboard packaging when distributing to retailers. We have also used glass bottles which are recyclable and synthetic corks which are reusable.

In order to successfully convey our brand story through our packaging, we needed to showcase our sense of provenance, passion, quality and spirit of adventure. We have achieved this through a crisp, clean and elegantly designed bottle label and outer tube.

To showcase the sense of provenance and adventure, we utilised the Edelweiss flower which symbolises courage, bravery and love. This symbol, not only features on the packaging but there is also a subtle flavour within the vodka. Because we have a Swiss twist, it’s fitting that the Edelweiss flower is also Switzerland’s national flower.

Making your mark in the alcohol industry is challenging without an eye-catching logo. We wanted to create something unique yet symbolic to the provenance of where this whole journey began. The rams head sparks intrigue amongst customers, reflects our story, and symbolises the beginning of the journey.

The rams head features across all aspects of the Black Lion Vodka 70cl packaging, this is to help raise awareness for the rare Valais Blacknose sheep and educate consumers about where their vodka comes from.

We will be launching initially with a beautiful 70cl glass bottle with synthetic cork. Our bottle is made from thick durable glass to ensure the contents is well protected. It features a raised base which is one of the reasons for choosing this style of bottle. The raised base created the illusion of the Matterhorn mountain rising from the inside of the bottle.

The bottle label presents each aspect of the Black Lion Vodka 70cl in a captivating way. We used a combination of embossing elements and silver foiling elements to highlight areas of the branding we wanted customers to take note of. Adding the embossed elements creates a luxurious feel to the label.

We decided on a matte-finished and frosted label with silver foil. This frosted effect makes the mountain scene on the front of the bottle come to life. This mountain scene is a blend of the Cotswolds and the Matterhorn Mountain so the snowy/frosted effect is perfect for bringing our provenance and adventurous side to life. We have designed the black bottle label in the same frosted effect ensuring the barcode is visible and scannable.

The outer tube is the start of our customer’s experience. This tube has a dual purpose; to protect and to add an element of luxury. The tube has been made out of cardboard and printed on the outer side with a rams head style design. The logo featured on the tube is embossed and foiled to mirror the bottle label. the top tube print features the Edelweiss design which Iis silver foiled to add an extra element of luxury to our unique packaging.

After developing this brand for over 3 years, we are so excited to finally be able to share it with the world. Join our adventure and purchase your bottle of Black Lion Vodka 70cl below and let us know your thoughts on our packaging!